Hotel F&B Profit Recovery Specialists
Recover Margin.
Reduce Waste.
Build a More Profitable
F&B Operation.
Captivate works with hotel owners and operators to find and fix the revenue and cost gaps that erode F&B profitability.
Independent
No technology affiliations. Vendor-neutral recommendations.
Vendor-Neutral
Assessment-led. We recommend what fits the operation.
Commercially Accountable
Every engagement is measured against agreed financial outcomes.
Our Flagship Service
The 90-Day F&B Profit Recovery Sprint
We work with hotel owners and operators to identify and recover the F&B margin that is being lost to menu inefficiency, purchasing gaps, waste patterns and scheduling. Structured. Time-bound. Commercially focused.
Full Operational Review
We assess menus, purchasing, wastage, labour scheduling and supplier terms to identify every margin gap — before recommending any change.
Recovery Plan
We build a prioritised, costed action plan designed to protect service quality while systematically improving margin.
Measurable Results
We work alongside your team through implementation, tracking every recovery metric against the agreed commercial baseline.
Technology-Enabled Operations
Make automation a commercial operating decision.
Captivate assesses where technology and robotics can improve a hotel's operating model. We compare the current cost of labour, overtime and workflows with a technology-enabled alternative — including lease, maintenance, implementation and residual staffing requirements.
The result is a more disciplined answer to one question: can the required service level be delivered at a lower, more predictable monthly operating cost?
Captivate is independent. We are not a technology reseller, robot manufacturer or finance provider. Our role is feasibility assessment, commercial modelling and performance measurement.
Operational Baseline
We document current staffing, labour patterns and operating costs.
Use-Case Screening
We identify which tasks are suitable candidates for automation.
Technology Matching
We match use cases to available, proven technology options.
Monthly Cost Modelling
We model the full monthly cost of a technology-enabled operation.
Risk & Deployment Planning
We plan for integration, team impact and service continuity.
Performance Measurement
We define the metrics that confirm the model is delivering.
Operational Baseline
We document current staffing, labour patterns and operating costs.
Use-Case Screening
We identify which tasks are suitable candidates for automation.
Technology Matching
We match use cases to available, proven technology options.
Monthly Cost Modelling
We model the full monthly cost of a technology-enabled operation.
Risk & Deployment Planning
We plan for integration, team impact and service continuity.
Performance Measurement
We define the metrics that confirm the model is delivering.
Illustrative Robotics-Assisted Public-Area Operation
| Current monthly operating cost | Baseline (100%) |
| Robotics-assisted monthly operating cost | ~81% of baseline |
| Potential monthly reduction | ~19% |
Illustrative example only. Results depend on the property, operating model, utilisation and deployment conditions.
How We Work With You
F&B Profit Recovery
Menu engineering, purchasing, wastage and labour — assessed, restructured and measured against an agreed commercial baseline.
Operations Optimisation
Feasibility assessment, cost modelling and deployment planning for hotel automation and robotics — independent, vendor-neutral, commercially led.
Proven Results
Real Outcomes, Not Theoretical Advice
Every engagement is measured by financial impact. Below is an example of profit recovery and operational improvement delivered on a live property.
GCC Region · Luxury Resort · 350 Rooms · 6 F&B Outlets
Luxury Resort F&B Turnaround
Challenge
F&B department running at 42% food cost with declining guest satisfaction scores. Significant food waste across breakfast buffets and all-day dining. No menu engineering or procurement strategy in place.
Actions Taken
- Complete F&B P&L diagnostic and benchmarking against luxury standards
- Menu re-engineering across all outlets with contribution margin analysis
- Supplier contract renegotiation saving 12% on key categories
- Waste tracking system implementation with daily reporting
- Staff training programme on upselling and portion control
42% → 33%
Food cost reduction
+£380K
Annual profit recovery
28%
Food waste reduction
+12pts
Guest satisfaction (F&B)
What Our Clients Say
“Michael is an absolute expert in the food and beverage industry. He has developed and successfully implemented new standards across our hotels and significantly enhanced the guest experience. Reliable, dedicated and passionate — I highly recommend him and his company.”
Pascal Ruegg
Chief Operating Officer, 4 & 5 Star Hotel Resorts
Results achieved through a combination of revenue optimisation, cost control, procurement improvement, waste reduction and operational productivity initiatives. Individual results vary by property. Past professional experience does not imply current partnerships or endorsements.
“Operator first. Consultant second.”
Captivate is led by practitioners with direct hotel F&B and operations experience. Every assessment is grounded in how real hotel operations work — not theoretical frameworks or technology vendor relationships.
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Intelligence
Hospitality Insight & Research
Practical analysis for hotel owners and operators — covering F&B performance, cost benchmarks and the commercial case for operational technology.
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