Hospitality Consultants for the GCC
From our base in the UAE, Captivate advises hotel owners, operators and investors across the Gulf: Saudi Arabia, Qatar, Oman, Bahrain, Kuwait and the UAE. We help existing hotels recover lost profit, and we help new developments make the right decisions before capital is committed.
What we do across the GCC
Existing hotels
Whole-property operational reviews, the 90-Day F&B Profit Recovery Sprint, rooms revenue and cost, procurement, and coaching for General Managers, executive committees and F&B leaders.
New developments and pre-openings
F&B feasibility studies with a go, no-go or refine recommendation, concept creation, F&B brand strategy, owner-side asset management and pre-opening oversight.
Questions we help owners answer
- Is the operator delivering what the management agreement promised?
- How many restaurants and bars does this hotel need, and who is each one for?
- Will this concept earn its return, or should the space do something else?
- Where is margin leaking across F&B, rooms and purchasing, and what is it worth?
- Can automation deliver the same service at a lower, more predictable monthly cost?
How we work across the region
- Focused time on property: a full review on site, followed by a prioritised action plan your own team owns.
- Follow-up between visits: progress tracked with the hotel team by video call and WhatsApp.
- Built for Gulf trading: seasonality, Ramadan dayparts and staff accommodation costs are part of every plan.
- Independent: we take no commission from suppliers on our recommendations.
Experience
Captivate is led by Michael Butler, a former hotel General Manager and Hyatt Corporate Director of Food & Beverage for Europe and India, who oversaw 70 Hyatt hotels. Across his career, Michael has supported more than 350 hotels and resorts.
Case study
Whole F&B operational review, GCC (completed late 2025)
Every F&B area of a large hotel reviewed over four and a half days on property, with a prioritised action plan owned by the hotel team.
Speaking
Michael spoke on sustainable and ethical procurement in the GCC at The Hotel Show Dubai 2025.
Frequently asked questions
Do you work outside the UAE?
Yes. We advise hotels across the GCC and internationally, including Europe and India.
Do you support new hotel developments?
Yes: feasibility, concept creation, brand strategy, asset management and pre-opening oversight.
How do you work with hotels in Saudi Arabia, Qatar or Oman?
We review the hotel on property, then follow up with the hotel team remotely between visits.
How does an engagement start?
With a confidential 30-minute call with Michael Butler, with no commitment.
Planning a new hotel or looking for lost profit in an existing one?
Use the contact form, or message Michael on WhatsApp.
