Advisory Services
Specialist F&B Advisory Services
Beyond profit recovery, Captivate supports hotels across the full F&B lifecycle — from concept creation and feasibility to branding, pre-opening and operational improvement.
F&B Concept Creation & Development
We create commercially viable restaurant, bar and dining concepts that connect brand story, guest experience, menu direction, service style and operating model.
- Concept story and positioning
- Venue identity and guest experience
- Menu direction and service style
- Launch roadmap and operating model
F&B Feasibility Studies & Reports
We assess whether a proposed F&B concept is commercially viable before capital is committed, giving owners and developers a clear, evidence-based basis for decision-making.
- Market and commercial opportunity assessment
- Competitive landscape review
- Capital requirement and return potential
- Go, no-go or refine recommendation
F&B Operational Reviews
A practical review of your current F&B operation to identify revenue opportunities, profit loss, waste, productivity gaps and service issues across all outlets.
- Revenue and margin performance review
- Procurement, supplier and cost control assessment
- Productivity, workflow and waste reduction
- Service standards and spend per cover
F&B Brand Strategy & Identity
F&B brand development that helps hotels create stronger restaurant, bar and dining identities, attract the right guests and improve revenue performance.
- Brand positioning and market differentiation
- Concept story and guest experience direction
- Logo, visual identity and design development
- Application across menus, digital and signage
Operational Review
More Than Menus — A Whole-Property Review
An operational review is not just about menus. It is a structured, evidence-based assessment of how the whole property performs commercially and operationally. It usually covers:
Commercial performance
Revenue, GOP, departmental profit, productivity, cost trends and budget variances.
Food & beverage
Menu performance, food and beverage cost, purchasing, waste, labour deployment, service standards, events and venue profitability.
Rooms & guest journey
Arrival, housekeeping, maintenance response, complaints, service consistency and operational handovers.
Labour & organisation
Staffing levels, rostering, overtime, role design, team capability, leadership structure and training needs.
Procurement & controls
Supplier terms, specifications, purchasing discipline, stock control, contracts and approval processes.
Guest experience
Review scores, recurring complaints, quality standards, brand compliance and opportunities to improve the experience.
Operational systems
SOPs, reporting, meetings, KPIs, accountability, technology use and follow-through on actions.
Sustainability & resource use
Food waste, energy, water, single-use items, sourcing and the financial value of reducing waste.
Technology & automation
Whether systems, AI, robotics or other automation could improve workflow, reduce repetitive work or make cost more predictable.
The Outcome
A Prioritised Action Plan — Not A Generic Report
The outcome is not a long generic report. It gives the owner or operator a prioritised action plan showing:
What is affecting performance
The financial or operational impact
What needs to be done
Who owns each action
When progress will be measured
Robotics & Operations Optimisation
We start with the operation, not the technology. Captivate builds an independent, property-specific business case for where robotics and automation can lower the monthly operating cost while protecting the service standard guests expect — comparing the current labour model against a technology-enabled alternative.
Explore Operations Optimisation →Illustrative Robotics-Assisted Public-Area Operation
| Current monthly operating cost | Baseline (100%) |
| Robotics-assisted cost | ~81% of baseline |
| Potential monthly reduction | ~19% |
Illustrative example only. Results depend on the property, operating model, utilisation and deployment conditions.
Discuss Your Requirements
Every advisory engagement starts with a confidential 30-minute scoping call to understand your objectives, challenges and opportunities.
Book a Scoping Call